SEO

How to strengthen E-A-T for a professional service provider (e.g., lawyer, pest control, dentist)

Key takeaways: Addressing expertise, authority and trust (E-A-T) is the process of communicating why people and search engines should trust your website as a credible source. All websites can strengthen their expertise, authority and trust. 80% of E-A-T can be achieved with onsite customer education. At the time of writing, E-A-T has no direct ranking …

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How to do HARO link-building for yourself to earn backlinks from major publications

Key takeaways: HARO is a free service that you can use to earn links from major publications. This is because journalists from major publications want to quote credible sources in their articles. Journalists receive hundreds of emails per day and are time poor. Answer the HARO request – don’t pitch them with irrelevant information. Don’t …

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Every small business website must have these pages

Key takeaways: Google cannot promote your business if you do not provide adequate information about your products/services/locations. Invest time in explaining ‘what is X’ – doing this tells search engines what your business is about. Break down individual services and explain ‘what is X’ per service category. Provide as much information on your Contact page. …

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