Key takeaways: Addressing expertise, authority and trust (E-A-T) is the process of communicating why people and search engines should trust your website as a credible source. All websites can strengthen their expertise, authority and trust. 80% of E-A-T can be achieved with onsite customer education. At the time of writing, E-A-T has no direct ranking …
Main takeaways: Quality and context of a link > quantity of backlinks. Many URLs that are ranking for competitive keywords have a high number of backlinks. This is correlation not causation. Most backlinks you see reported in third-party tools on ranking competitors are junk. Ask yourself why your page deserves to be served on top …
How many links do you need to rank a page on Google? Read More »
Key takeaways: Help A Reporter Out is a free way to land links from major media publications. But this does not take into account the time you spend in responding to expert commentary call-outs. It is a time-consuming task that has a very low success rate. The ROI does not justify the cost of paying …
Key takeaways: HARO is a free service that you can use to earn links from major publications. This is because journalists from major publications want to quote credible sources in their articles. Journalists receive hundreds of emails per day and are time poor. Answer the HARO request – don’t pitch them with irrelevant information. Don’t …
How to do HARO link-building for yourself to earn backlinks from major publications Read More »
Key takeaways: You do not need fancy SEO tools to do keyword research – you can follow this simple two-part process on a piece of paper, in a Google Doc or in a spreadsheet. Start by identifying your core products or services. This should take only a few seconds each. Each core product or service …
The super quick way to do keyword research in under 10 minutes Read More »
Key takeaways: Keyword research is about finding out what people want to know so that you can provide them with the best possible information. Anyone can do it! You should do keyword research periodically – it is not a set-and-forget task. Keyword research should lead you towards effective content marketing. That is, to provide comprehensive …
Key takeaways: Google cannot promote your business if you do not provide adequate information about your products/services/locations. Invest time in explaining ‘what is X’ – doing this tells search engines what your business is about. Break down individual services and explain ‘what is X’ per service category. Provide as much information on your Contact page. …
Every small business website must have these pages Read More »
Key takeaways: Incorrect or poor pagination can lead to crawling and indexing issues. There is no perfect way to implement pagination – each strategy has benefits and disadvantages. Do not canonicalize paginated URLs to a root page. Do not canonicalize paginated URLs to a ‘view all’ URL. Do not block search engines from crawling pagination …
Pagination best practices for ecommerce websites Read More »
Key takeaways: Hyperlinks within FAQPage schema is possible – so use them wisely to get click-through traffic to internal pages direct from the SERP. Use a plugin such as Ultimate Blocks if you have a WordPress website using Gutenberg. When composing JSON-LD manually, use a single quotation mark (‘) to wrap the URL as double …
How to insert links in your FAQPage rich results Read More »
People use search engines such as Google every single day. They use it to find answers to all sorts of queries. For the purpose of this guide, I am going to define SEO as a series of tasks that help a website gain visibility in search engine result pages. I’ve split this guide into two …
SEO For Photographers: The Only Guide You Will Need To Get More Photography Clients Read More »
