Researching a topic and writing a piece of content is one of the basic principles of onsite SEO. However, as you will know, doing this is not enough to promote your site to the top of Google SERPs.
Why is this the case?
What constitutes as great content?
Let’s find out in this episode of Make SEO Simple Again.
Trust me, I know.
After investing time and energy into keyword research, identifying a target keyword, researching the topic in detail, writing the content, editing the content, before finally publishing it, your website is nowhere to be found on Google.
You’re not alone and today, we’re going to figure out why this happens all the time.
But before we begin, there’s a big difference between “Help! My website is not ranking!” and “Help! My content is not ranking well at all!”
You see, if your website is not ranking, this means it cannot be found on Google at all. And this is bad. Really bad. It usually indicates that the entire site has been removed from Google’s library (index) and this can be due to a number of reasons. If you’re in this category, you should do a technical SEO sweep to see why your site has been removed from Google.
If, however, your website can be found on Google search but is buried on page 3 and beyond, this is a very different problem and this is what we are going to address here today.
So when it comes to why a website or page is not ranking on page 1 for its target keyword, it comes down to 6 reasons:
- Authority (or lack of).
- High competition.
- Your content is not what Google wants to show for the given query.
- Your content does not satisfy search intent.
- Over-opitmization (yes, this is a thing).
Let’s explore each of these in detail.
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